Ongoing ProjectFashion and Online Retail
Twirl Looms E-commerce Platform
An ongoing e-commerce project designed for an Instagram fashion brand to streamline product discovery and order management.
Role: Solo Full-Stack Developer
I developed this project independently from end to end. My work included requirement analysis, feature planning, UI/UX design, frontend development, backend development, database design, third-party integrations, testing, deployment and documentation.
The Problem
Selling mainly through Instagram makes product discovery, availability checking, and order management difficult.
The Solution
A mobile-first e-commerce store with an administration dashboard for managing products, stock, and orders.
Key Features
- ✓Mobile-first shopping
- ✓Product categories
- ✓Size and colour selection
- ✓Razorpay checkout
- ✓Admin dashboard
Technology Stack
ReactNode.jsRazorpayTailwind CSS
Transitioning from Instagram to Web
The Old Way (Instagram DMs)
- ❌ Customers must DM for price and size availability.
- ❌ Manual collection of delivery addresses via chat.
- ❌ Manual verification of UPI payment screenshots.
- ❌ No automated order tracking or history.
The New Way (Twirl Looms Web)
- ✅ Customers browse live inventory and size variants.
- ✅ Structured checkout process captures exact addresses.
- ✅ Automated Razorpay payment verification.
- ✅ Real-time order tracking and history dashboard.
Platform Architecture
- 1Mobile-First StorefrontBuilt with React and Tailwind CSS, prioritizing the mobile experience since 95% of traffic originates from Instagram swipe-ups and profile links.
- 2Variant & Inventory ManagementA robust PostgreSQL schema handles complex product variants (size and color combinations) while automatically tracking stock levels and displaying low-stock warnings.
- 3Secure AdministrationA protected admin dashboard allowing the business owner to create products, manage coupon codes, fulfill orders, and configure dynamic delivery charges.
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